議題
本議程將引導您從網域和郵件設定開始，逐步建立一個完整的電子報訂閱與發送系統。我們將探討如何建立訂閱系統、如何比對唯一帳號、如何有效管理訂閱名單，以及如何設定開信追蹤、建立郵件發送範本、進行大量寄送以及避免退信等相關問題。
此議程以目前每月寄送的 COSCUP 電子報為例。由於 COSCUP 活動已不再需要報名，任何人都可以自由參加，因此需要建立一個電子報訂閱服務。而您可能會好奇為什麼要自行建立系統，而不使用現有的線上電子報發送服務。在此議程中，我們將詳細解釋這個問題。
備註：目前專案仍在整理中，預計在 COSCUP 2023 之前將專案公開。
- 技術佔比：60%（AWS SES、Python、Celery、RabbitMQ）
- 流程介紹：30%（訂閱、文案、郵件樣板製作、發送、名單維護）
- 小技巧：10%（開信追蹤、退訂處理等）
How to Implement an Email Newsletter Subscription and Delivery System — A Case Study of COSCUP Newsletter Subscription
This session will guide you through the process of creating a complete email newsletter subscription and delivery system, starting from domain and email configuration. We will cover topics such as building a subscription system, matching unique accounts, effectively managing subscription lists, setting up open tracking, creating email templates, conducting bulk sending, and preventing bounce-back issues.
We will use the monthly COSCUP newsletter as an example. Since COSCUP no longer requires registration and allows free participation, there is a need to establish an email newsletter subscription service. During this session, we will provide a detailed explanation of why it is important to build a custom system instead of using existing online newsletter delivery services.
Note: The project is currently being organized and is expected to be made publicly available before COSCUP 2023.
- Technology breakdown: 60% (AWS SES, Python, Celery, RabbitMQ)
- Process overview: 30% (subscription, content creation, email template design, delivery, list maintenance)
- Tips and tricks: 10% (open tracking, unsubscribe handling, etc.)
